Mountainside at Northstar is using virtual reality to sell luxury homes.

We often talk to our clients about the ROI of virtual reality. As with all new mediums, marketers are striving to determine what are the metrics that matter. Within the VR experiences themselves, the metrics field is quite interesting. Do you track which direction most users are looking within your experience? Most likely. How do you measure the replay value of content? With early data suggesting viewers will rewatch 360 / VR content 10x more than 2-D content, cle

Mountain Dew goes Virtual Reality with the Dew Tour and SMARTvr

While searching for your dream home, imagine what it will look like with your furnishings and home décor. Will your new home look as beautiful with your ideas as it does in the model or staged version? When you’re searching online for homes, you often find more than one that could easily fit your needs. Imagine a convenient way to view homes without having to attend a ton of open house tours. Envision the idea of virtually picturing your furniture in your new home. Virtual Re