Companies always want to find new and better ways to advertise. They want to find methods of advertising that are not going to be ignored or considered annoying, and that can help to endear their brand to the customers. This can sometimes be difficult to achieve, but there are some new and interesting options that you might want to consider using in the realm of VR or virtual reality. Let’s look at some of the VR advertising options that are available and see what might be right for you.
Advertising on the Cardboard Device Itself
One of the simplest yet more effective methods of advertising today with VR is actually to advertise on the VR headset. By purchasing bulk orders of Cardboard headsets, for example, and then adding branding and marketing information that is printed onto the device, companies can get the word out about their products or services. This is a great and affordable way to advertise and to take advantage of the VR trend.
VR Advertisements and Experiences
Another option that some companies are considering with VR advertising is creating actual advertisements and experiences in a virtual setting. They then offer these experiences to people who have headsets and who can enjoy them. They serve several purposes. They are going to help to spread awareness of the brand, and they provide positive and interesting experiences that help to get people talking.
While these types of advertisements can certainly cost quite a bit, they can also be effective. Some companies that have done quite well with fun and interesting VR ads include Oreo, Toms, and Mercedes. Some might worry that it is still too early to get into VR advertising, since VR has not yet become something that is available in every household. While that might be true, it is still something that businesses can start to look into, as the cost of the technology to make these advertisements is starting to come down.
Advertisers are finding more and more ways that they can take advantage of technology today, and this can help them to send their marketing in new directions. While it is still relatively new, there could be a very promising future when it comes to VR advertising. As more and more people start to adopt VR, there is likely to be even more VR advertising that occurs. If companies hope for it to be effective, though, they are going to need to make it entertaining.