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5 case studies of companies successfully implementing VR marketing strategies

October 17, 2017

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Custom branded Google Cardboard headsets of the week

May 1, 2017

 

Here are few custom branded Google cardboard projects we completed at the end of April 2017.  Always great to see how diverse the companies are.   This week we had a couple consumer product companies in Kleenex and Clorox, a University (Trevecca), TEAM RUBICON and our friends at UPLOAD.    

 

Want to learn more about how to choose a partner for your branded VR campaigns?   Check out our VR101 course.

 

Use Some of Our Custom Branded Google Cardboard Headsets of The Week to Inspire Your Promos

It is interesting to see how rapidly VR or virtual reality appeared and began to be used by the most innovative marketing experts and firms. It can be (and is shaping up to become) one of the most innovative tools for promotional campaigns, and yet lots of experts are still unsure of the ways to use it best. Forbes says we are “only at the tip of the iceberg in terms of impactful ways to use VR”, and yet it has already been put to use quite widely by clever marketers in many tech firms.

 

How? VR goggles, or more accurately BRANDED VR goggles that clearly display a firm’s logo and branding or color scheme. When used in this way, the branding firm is associated with the world of technology and innovation, and though it may not be a company that sells tech (such as a candy maker or a cleaning product) it can still use the VR goggles as the ultimate promo gift.

 

After all, most consumers are still not ready to invest in the high-priced helmets and more advanced goggles. Though VR is poised to be a major form of entertainment and even information and learning or training, it is still cost-prohibitive for most. That is how VR goggles with a firm’s branding can become a valuable means of acquiring clients and marketing a brand.

 

The Ways VR Goggles Can Be Used

 

You might already know that one of the most relevant methods of marketing is to clarify your unique value proposition, or what it is that differentiates you from others. With an affordably produced promo gift like VR goggles, you automatically stand apart. You are saying something as simple as “Hey, look at this! We are a brand moving forward with tech and helping you come along, too”. You value customers and offer the goggles to demonstrate their value to you.

 

And what can you do to further promote your firm through VR? Well, some of the best ways that VR and VR goggles are used by brands include:

 

  • Demonstrating your product’s features, function or attributes through VR ads

  • Allowing your audience to be immersed in a branded form of entertainment through apps or games

  • Creating in-depth ads and videos that ensure your potential buyers are fully informed

  • Creating content that is beyond traditional print or video and which fits into the branding

 

When you hand out a set of VR goggles featuring your brand, and steering recipients towards a simple VR experience around your brand, you’ll see tremendous results.

 

Here are few custom branded Google cardboard projects we completed at the end of April 2017. Always great to see how diverse the companies are. This week we had a couple consumer product companies in Kleenex and Clorox, a University (Trevecca), TEAM RUBICON and our friends at UPLOAD.

 

Want to learn more about how to choose a partner for your branded VR campaigns? Check out our VR101 course or consider getting in touch for some VR goggle design options and solutions.

 

 

 

 

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