We continue to see VR and 360 video used for a variety of purposes for our clients. It has been interesting to see the efforts become much more tactical in 2017. While VR continues to be an amazing brand marketing opportunity, it can also be used strategically. Ryder is just one example of this type of effort. Our friends at 360Labs and Wemersive collaborated to produce a 360 VR video solution to showcase their state of the art warehouse capabilities. 360Labs did a great blog post on the effort seen here. The team at Ryder used the content to create a fun, engaging way to showcase the advanced warehouse to current and potential investors.
DODOcase was tasked with the creation and delivery of custom POP UP virtual reality viewers to complement the experience.